10 Simple Edits That'll Instantly Improve Any Piece of Writing Content
Few writers know that their writing heroes can’t write any better than they can. Their first draft can be clumsy and hard to follow. So, why does is their end product so much better? When the rough draft is completed, the real work is just beginning. Now it’s time to transform this draft into a well-polished piece of content.
There are two things a writer needs to consider when the editing begins. They need to identify the weaknesses and know how they should be fixed. This is a part that some writers ignore, but it’s a crucial part of the process of writing. Whether a writer is doing an email, web page, blog, or a landing page, editing and making the changes will have an extreme impact on the readers.
Armed with the following 10 powerful editing tips and ideas, writers can make their copy more compelling, addictive, and engaging than the rough draft. It will then assist the readers to do what writer wants them to do.
1. Use Questions to Get a “Yes” From the Reader
Apathy is a commanding force whether it’s physical or mental. It can also be a lasting relationship or tumbleweed blowing across the desert. The longer it remains in motion, the more difficult it is for apathy to make it stop. That’s why seasoned writer will use it when they write their introductions.
They realize that the longer a reader continues to say yes to the writer’s accurate and honest statements, the more likely it will be that they continue to say yes. In the end, they will harmonize with the message. They begin to feel that the writer really does understand them and knows what they’re experiencing. If a writer can lead them to keep saying yes, the reader believes this product can fix their problems.
2. Use Bold for the Key Benefits
By doing this, the reader is immediately drawn to the information that is important for them to understand. Actually, by formatting the test by using capitals, italics, and underlining’s the attention of the reader is captured. People’s subconscious brains are trained to notice these changes and anything new will get their attention.
3. Use Bullet Points to Isolate Relevant information
These are really designed to assist the reader by going easy on them. Normally they will have to focus on and immediately understand every word which includes every mark place they see. All of this is being done online, where awareness is more difficult. By using either bullets or numbered lists, a writer can:
Organizes the text, making it easier to digest
Highlights all key points of information
Draw more attention after the headline and subtitles
4. Use the words - “Imagine “and “Remember”
These words are called triggers, and they inform the reader that their memory is about to be jogged, or a story is going to be told. Readers have always loved this and always will. By starting with the word imagine, the readers know they’re about to experience something that they’re really going to enjoy. It creates a sensation and suspense that will keep them engaged in the content.
5. Use the Word “Because” Often
This word is another trigger to let the readers know that the “reason why” is about to be revealed and allows them to nod their head at the words. People will always need a reason to do something. This concept works the same in person as it does in print.
6. Use active voice
A sure killer of content is using the passive voice too much. So, as often as possible, change the sentences to active voice. When using an active voice, the subject is doing something and not receiving it. Using this voice, the sentences will become more confident and much stronger. A good way to check is to highlight the sentences and then do a CTRL-F. It will let the writer know whether something should be changed to make it active.
7. Everything Should be Written in the Second Person
Writing in the second person is the most engaging because it becomes personal to the reader. If the writers use words like you, your, or yours it allows the readers to see themselves in the content. It’s speaking to them in a relaxed and comfortable way.
8. Drastically Cut Down on the Use of Adverbs
Simply put, adverbs weaken a writer’s copy. To grab the reader, cut out the mediocre adverbs and use strong and potent verbs.
9. Make it a Call-to-Value
Instead of using a call to action, change it by adding value to entice the reader to take action NOW. So, before sending out an email or publishing a landing page, look at the call to action and make some changes. This is the part, at the end of the piece that lets the reader know what they need to do next. Make sure everything is concise and clear, visible and bold, compelling, and urgent. Make sure there are some added benefits for those who take action now. By adding extra benefits, the reader will see more value and click that button.
10. Use White Spaces
Designers and photographers will use white space that creates a point of focus. Writers do the same thing to draw attention and create emphasis to a part of the content that’s important for the reader to know. The copy will be more readable and far less intimidating when using white space. The content will be set in an elegant and polished frame that draws the readers.
To Sum It Up:
It takes a lot of character and resolve to edit a creative piece of content, but it’s done for a good reason – to make the content clearer and stronger. These edits will take some effort and time, but they will get more potential customers to open their emails, share, and become new clients.